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Overview

Is social media marketing right for you?

If you know your way around an Instagram story and can convey an effective message in less than 280 characters on Twitter, you might just be cut out for a career in social media marketing! But even if you aren’t currently an expert on every platform, you can still succeed on this career path. Social media marketing involves a lot more than just posting online and hoping for the best.

To succeed as a social media marketer, you’ll have a creative mindset and enjoy coming up with new and innovative strategies for online success. You’ll be tech-savvy, of course, and will genuinely enjoy keeping up with the latest social media trends sweeping the digital sphere. You’ll have excellent communication skills to aid in translating your company’s message to different audiences, and you’ll thrive on multitasking and managing multiple social media channels at once.

Job opportunities

Social media is bigger in Australia than it’s ever been, so it’s no surprise that there’s never been a better time to pursue a career as a social media marketing professional. Here are a few facts and figures about the social media marketing scene in Australia:

  • Facebook boasts around 15 million monthly users – meaning around 60% of Australians actively use Facebook – while Instagram isn’t far behind with 9 million users, and dozens of other platforms growing ever more popular.
  • Over the next few years, the number of job openings in marketing and advertising is expected to be around 43,000.
  • The average salary for a social media manager ranges from $40,000 to more than $80,000 for higher-level positions.

Types of courses

There are a lot of social media marketing courses available throughout Australia, many of which can be completed entirely online. From short courses that introduce you to the ever-changing world of social media marketing, to longer TAFE courses that provide a comprehensive overview to help kickstart your career, there’s a course that will suit you. Let’s take a quick look at the different types of social media marketing courses available and what you can expect to take away from each.

Short courses

Social media marketing short courses generally serve one of two purposes: they provide people new to the workforce with a solid introduction to social media for business, or they allow existing business owners to learn skills they can apply to their marketing strategy. These courses generally cover the basics of social media networks, tools, audience targeting, trends and campaign analysis.

Certificate I

With an average course duration of around six months, a Certificate I course can help set students on the path towards a digital career. While not specific to social media marketing, these courses provide a basic overview of digital media that can lead to higher-level courses specialising in social media.

Certificate IV

Courses at the Certificate IV level generally provide a comprehensive overview of digital marketing and equip you with key skills for a career in the social media sphere, or prepare you to undertake more specialised training in social media marketing.

Career Outcomes

In the ever-changing world of technology, careers in social media marketing are exciting and challenging, and can be found in all manner of different industries. Potential job titles include:

  • Marketing Coordinator
  • Communications Coordinator
  • Market Researcher
  • Marketing Officer
  • Public Relations Officer
  • Direct Marketing Officer
  • Market Research Assistant
  • Digital Marketing Assistant
  • Digital Marketing Coordinator

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