BSB42615 & BSB42415 Certificate IV in New Small Business and Certificate IV in Marketing and Communication (specialising in digital marketing)

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Open Colleges
  • Awarded by
    Open Colleges (RTO 90796)
  • Qualification
    Certificate IV
  • Study Mode
  • Course Cost
    Upfront Payment: $3,872 OR Payment Plan: 56 Weekly Instalments of $84.64 (plus $100 deposit)
  • Duration
    24 months
  • Payment Option
    Payment planUpfront payment
  • Duration
    24 months
  • Start Date
    Enquire now for upcoming start dates
  • Location
  • Career Outcomes
    Small Business Owner | Small Business Manager | Office Administrator | View all

overviewCourse Overview

Open Colleges has bundled together the Certificate IV in New Small Business and Certificate IV in Marketing and Communication (specialising in digital marketing) into this one training program to teach aspiring entrepreneurs and small business owners how to promote and run their own operations.

Throughout the duration of this double qualification, you will learn how to undertake small business planning, oversee small business finances and establish protocols to ensure your business is adhering to legal and WHS requirements.

You will also engage in key marketing techniques that will be crucial to the growth and expansion of your business operations, as you learn how to profile markets, analyse consumer behaviour and conduct market research. Upon completion of this program you will walk away with two nationally recognised qualifications, and the ability to successfully start up your own small business.

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This course meets the Nationally Recognised Training standards. It is listed on the Australian government’s National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that’s recognised throughout Australia, and lets employers know that you have the right skills for the job.

What you'll learnWhat You'll Learn

In this marketing and business management course, the subjects you will study include:

  • BSBREL401 – Establish networks
  • BSBSMB401 – Establish legal and risk management requirements of small business
  • BSBSMB402 – Plan small business finance
  • BSBSMB404 – Undertake small business planning
  • BSBSMB403 – Market the small business
  • BSBMKG418 – Develop and apply knowledge of marketing communication industry
  • BSBMKG417 – Apply marketing communication across a convergent industry
  • BSBMGT407 – Apply digital solutions to work processes
  • BSBCRT401 – Articulate, present and debate ideas
  • BSBCMM401 – Make a presentation
  • BSBMKG408 – Conduct market research
  • BSBMKG401 – Profile the market
  • BSBMKG419 – Analyse consumer behaviour
  • BSBMKG411 – Analyse direct marketing databases
  • BSBADV408 – Review advertising media options
  • BSBMKG420 – Create digital media user experiences

Why study withWhy Study With Open Colleges

Open Colleges is one of the largest private education providers in Australia. It offers a wide variety of courses, from leisure courses to vocational and higher education courses, many of which are government-accredited and employer-recognised. All courses are delivered by correspondence, allowing you to work at your own pace and around your own schedule. Studying with Open Colleges is perfect for people with busy lifestyles, and those wishing to work and learn for themselves.

As a student of Open Colleges, you will have access to a range of student and administrative support options. Your course trainers are available via email, messaging and through your online course forums in OpenSpace. You will also have access to help with study skills such as time management, essay writing and referencing.

Where will it lead meWhere Will It Lead Me?

Upon successful completion of this course you will receive two nationally recognised and accredited qualifications from Open Colleges: Certificate IV in New Small Business (BSB42615) and Certificate IV in Marketing  and Communication (specialising in digital marketing) (BSB42415).

  • Small Business Owner
  • Small Business Manager
  • Office Administrator
  • Market Researcher
  • Marketing Officer
  • Public Relations Officer
  • Operations Officer
  • Small Business Analyst
  • Digital Marketing Assistant
  • Digital Marketing Coordinator

How much will it costHow Much Will It Cost?

Open Colleges offers two flexible payment models to help make studying more affordable:

Payment Option 1: Pay in 56 weekly instalments

  • $84.64 per week
  • $100 deposit

Payment Option 2: Pay in full when you enrol and save up to 20% on your course fees

  • $3,872 upfront payment

Pre-requisitesWhat You'll Need To Get In

To be eligible to enrol in this course you must be 16 years or over, and meet one of the following education entry requirements:

  • Have completed year 10 in Australia, or equivalent; OR
  • Have a relevant qualification; OR
  • Have relevant vocational experience
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