Digital Marketing Fundamentals

RMIT Online
  • Awarded by
    RMIT Online
  • Qualification
    Short Course
  • Study Mode
  • Course Cost
  • Duration
    6 weeks - up to 50 hours
  • Payment Option
    Upfront payment
  • Duration
    6 weeks - up to 50 hours
  • Start Date
    Enquire now about upcoming start dates
  • Location

overviewCourse Overview

You can’t have a thriving business, without a solid digital marketing presence. And that’s not hyperbole. In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social media campaigns. Learn the techniques to design compelling digital marketing strategies, along with the essential data analysis tools used to measure and prove success.

How does it work? 

Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. You’ll learn how to amplify messages online, along with data analysis tools to optimise success.

Expert mentors provide guidance and support along the way, and you’ll work on real-world scenarios built in collaboration with leading industry partners.

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What you'll learnWhat You'll Learn

In this digital marketing short course, the topics you may cover include: 

  • Fundamentals of digital marketing
  • Customer understanding and insights
  • Search-marketing fundamentals
  • Social-media marketing fundamentals
  • Designing digital marketing strategies
  • Measurement and optimisation

Why study withWhy Study With RMIT Online

Recognised as being at the forefront of technology, design and enterprise, RMIT Online creates their courses together with experts in the field and are based on the latest industry trends.

Ranked as one of the top Australian universities, RMIT Online is all about offering a practical learning experience to help set graduates apart. Study a short course online and enjoy the same world-class education that’ll help excel your career.

From academic writing and study skills workshops to dedicated study advisors available to help you build your academic skills – RMIT Online is dedicated to offering their students the best tools and support services to help them get the best learning experience possible.

Where will it lead meWhere Will It Lead Me?

RMIT has built this program with leading companies who have transformed and thrived in a changing workforce. Start with the fundamentals, then you’ll build real-world strategies that can be immediately applied back in the workplace.


How much will it costHow Much Will It Cost?

A full upfront payment of $770 is required for this course. 

Pre-requisitesWhat You'll Need To Get In

There are no prerequisites or entry requirements for this course, just good Wi-Fi.

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