Digital Marketing Fundamentals
- RMIT Online
Awarded by - Short Course
Qualification - Online
Study Mode - $770
Course Cost - 6 weeks - up to 50 hours
Duration - Upfront payment
Payment Option - 6 weeks - up to 50 hours
Duration
- Enquire now about upcoming start dates
Start Date - Online
Location
Course Overview
You can’t have a thriving business, without a solid digital marketing presence. And that’s not hyperbole. In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social media campaigns. Learn the techniques to design compelling digital marketing strategies, along with the essential data analysis tools used to measure and prove success.
How does it work?
Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. You’ll learn how to amplify messages online, along with data analysis tools to optimise success.
Expert mentors provide guidance and support along the way, and you’ll work on real-world scenarios built in collaboration with leading industry partners.
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What You'll Learn
In this digital marketing short course, the topics you may cover include:
- Fundamentals of digital marketing
- Customer understanding and insights
- Search-marketing fundamentals
- Social-media marketing fundamentals
- Designing digital marketing strategies
- Measurement and optimisation
Why Study With RMIT Online
Recognised as being at the forefront of technology, design and enterprise, RMIT Online creates their courses together with experts in the field and are based on the latest industry trends.
Ranked as one of the top Australian universities, RMIT Online is all about offering a practical learning experience to help set graduates apart. Study a short course online and enjoy the same world-class education that’ll help excel your career.
From academic writing and study skills workshops to dedicated study advisors available to help you build your academic skills – RMIT Online is dedicated to offering their students the best tools and support services to help them get the best learning experience possible.
Where Will It Lead Me?
RMIT has built this program with leading companies who have transformed and thrived in a changing workforce. Start with the fundamentals, then you’ll build real-world strategies that can be immediately applied back in the workplace.
How Much Will It Cost?
A full upfront payment of $770 is required for this course.
What You'll Need To Get In
There are no prerequisites or entry requirements for this course, just good Wi-Fi.
