Marketing Analytics and Insights

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RMIT Online
  • Awarded by
    RMIT Online
  • Qualification
    Short Course
  • Study Mode
  • Course Cost
  • Duration
    6 weeks (5-8 hours per week)
  • Payment Option
    Upfront payment
  • Duration
    6 weeks (5-8 hours per week)
  • Start Date
    1 October 2018
  • Location

overviewCourse Overview

Everyone knows data is important. But there’s a difference between reading numbers and knowing what to do with them. Analysis is good, but there’s a lot more to data than pie charts. So how do you bridge the gap between analytics and strategy to bring the whole business on the data journey? 

Marketing Analytics and Insights from RMIT Online will teach you how to read and interpret data, and (more importantly) how to use data to make strategic business decisions and leverage AI to better connect with customers. The trick is getting people to see the value in numbers. Engaging various stakeholders, even the skeptical ones. Showing them there’s a better way to do business rather than gut instinct and subjective opinion. It’s the future of marketing – and it’s pretty exciting.

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What you'll learnWhat You'll Learn

In this Marketing Analytics and Insights course, the subjects you may study include:

Making sense of data and insights

  • Send the right message at the right time
  • Create customer journeys using insights
  • Identify problems and opportunities using data

Exploring the world of marketing data

  • Data for marketing
  • Understanding anonymous vs known data
  • Making the most of the other data sources

Anonymous data

  • What is aggregate data
  • Visualise data
  • Analyse data using tools and gain insights

Known data

  • Understanding what is 'known'
  • Visualise and analyse 'known' data
  • Segmentation

Tools for taking action

  • Customer acquisition 
  • The potential of AI and other emerging technologies
  • New tools to deliver improved customer experience

Review and what's next

  • Project
  • Feedback and results

Why study withWhy Study With RMIT Online

Recognised as being at the forefront of technology, design and enterprise, RMIT Online creates their courses together with experts in the field and are based on the latest industry trends.

Ranked as one of the top Australian universities, RMIT Online is all about offering a practical learning experience to help set graduates apart. Study a short course online and enjoy the same world-class education that’ll help excel your career.

From academic writing and study skills workshops to dedicated study advisors available to help you build your academic skills – RMIT Online is dedicated to offering their students the best tools and support services to help them get the best learning experience possible.

Where will it lead meWhere Will It Lead Me?

Upon successful completion of this Marketing Analytics and Insights course from RMIT Online participants will be able to:

  • Get comfortable using analytics (and speaking the language)
  • Use data to solve real-world marketing problems
  • Learn how to engage business stakeholders
  • Understand data ethics, privacy, security and ownership
  • Identify and interpret key industry trends
  • Make data analysis visually engaging

How much will it costHow Much Will It Cost?

A$990 GST inc.

We accept all major credit cards (Visa, Mastercard and Amex), or you can pay with your existing PayPal account.

Pre-requisitesWhat You'll Need To Get In

There are no prerequisites for this course.

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