Digital Marketing Part-Time

General Assembly
  • Awarded by
    General Assembly
  • Qualification
    Short Course
  • Study Mode
    On Campus
  • Course Cost
  • Duration
    10 weeks of 2-3 hour sessions 2 nights a week OR Accelerated 1 Week
  • Payment Option
    Payment planUpfront payment
  • Duration
    10 weeks of 2-3 hour sessions 2 nights a week OR Accelerated 1 Week
  • Start Date
    Enquire now for upcoming start dates.
  • Location
    NSW | VIC
  • Career Outcomes
    Marketing Manager | Marketing Coordinator | Digital Marketing Manager | View all

overviewCourse Overview

Digital media has completely changed the way people communicate and offers an unprecedented opportunity for brands to reach their customers. With this Digital Marketing Part-Time course from General Assembly, you can build the skills, experience and insights required to harness those opportunities and create effective and high-impact marketing solutions for a wide variety of organizations.

In this practical online course, you’ll gain a holistic understanding of how to support businesses to identify and meet their goals, using creative and data-driven strategies to get there. You’ll build skills in data analysis, Google Analytics, Google AdWords and Facebook, and become proficient in a range of marketing tools aimed at delivering success to your clients.

With opportunities to learn from industry leaders, this course is dynamic and relevant to your career goals. If you’re a creative, ambitious thinker who likes solving problems, a career in digital marketing may be for you – and this practical course could be your first successful step.

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What you'll learnWhat You'll Learn

In this Digital Marketing course, the subjects you may study include:

Unit 1: Digital marketing framework & strategy

  • Business & customer strategy
  • Data-driven marketing

Unit 2: Digital Marketing & SEO

  • Digital marketing strategy & channels
  • SEO

Unit 3: Paid social & advertising

  • Paid search, adwords, & SEM
  • Paid social

Unit 4: Content marketing & social

  • Content strategy
  • Content marketing & social media

Unit 5: Marketing acquisition & conversion rate optimization

  • Landing pages, UX, & lead gen
  • A/B testing & marketing optimization

Unit 6: Customer engagement & retention

  • CRM & email marketing
  • Retargeting, referrals & winbacks

Unit 7: Analytics, data & reporting

  • Metrics, sources, & KPIs revisited
  • Google Analytics deep dive

Unit 8: Display, Facebook, or mobile deep dives

  • Facebook deep dive
  • Display, programmatic & retargeting
  • Mobile marketing deep dive

Unit 9: Storytelling & budget planning

  • Storytelling & persuasion marketing
  • Campaign planning & budgeting

Unit 10: Presentations & next steps

  • Presentation day 1
  • Presentation day 2 & next steps

Why study withWhy Study With General Assembly

Build your skills in some of today’s most in-demand industries with a course from General Assembly. They’ve got short courses in Digital Marketing, Data Analysis, Web Development, Programming and more, to give you the knowledge, confidence and competitive-edge to be ahead of your game and meet industry demands.

GA is equipped with a world-class team of subject matter experts, instructional designers and education product managers who continuously refresh content to ensure relevancy, so you know you’ll be at the top of your game with a General Assembly qualification!

General Assembly is all about equipping you with the right knowledge, tools and confidence to pursue a career you love.

General Assembly cares about your future and wants to help drive your career forward, which is why they developed an Immersive program to help you grow the right tools and strategies when it comes time to head into the workforce.

Where will it lead meWhere Will It Lead Me?

Upon successful completion of this course you will obtain a certificate of completion of the Digital Marketing Part-Time course from General Assembly. 

This qualification will enable you to demonstrate skills, abilities and experience in the in-demand field of digital marketing, and may enable you to pursue new employment in a role relating to digital marketing, digital strategy, content strategy, marketing and advertising.

After completing this course, you may choose to seek employment as a digital marketer, marketing assistant, or digital content producer, on taking on responsibilities relating to digital campaign and content strategy, digital decision-making and content development.

  • Marketing Manager
  • Marketing Coordinator
  • Digital Marketing Manager
  • Marketing Research Assistant
  • Digital Marketing and Communications Officer
  • Digital Marketer
  • Digital Marketing Assistant
  • Digital Marketing Coordinator
  • Advertising Coordinator

How much will it costHow Much Will It Cost?

The fee for this course is $4,000.

General Assembly offers affordable payment options to help you start your studies sooner:

  • Make repayments through Study Loans
  • Or, pay your course fees upfront via credit card.
  • Make repayments through zipMoney

Pre-requisitesWhat You'll Need To Get In

There are no prerequisites for this course. 

Campus locationsCampus Location

Campus locations

This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations:

New South Wales



You can also choose to study this course entirely online.
Enquire Now