Digital Marketing Circuit

General Assembly
  • Awarded by
    General Assembly
  • Qualification
    Short Course
  • Study Mode
  • Course Cost
  • Duration
    5 Weeks
  • Payment Option
    Payment planUpfront payment
  • Duration
    5 Weeks
  • Start Date
    Weekly start dates
  • Location

overviewCourse Overview

From social media and content strategy to paid campaigns and analytics, you’ll learn digital-marketing tactics that greatly increase engagement with this Digital Marketing Circuit course from General Assembly. In providing insight and support to you during the course, our mentors have one aim: to help you get the most out of your experience.

We pair you with a mentor who has extensive professional and academic knowledge of the field. You’ll have one-on-one conversations with him or her, and receive useful feedback on improving your work. Your mentor pushes you to meet your goals, and excel in the process.

Each week, you’ll complete a series of videos, quizzes, slideshows and projects through our online platform – available to access at any time. Scheduling time for a mentoring session is just as flexible.

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What you'll learnWhat You'll Learn

In this Digital Marketing Circuit course, the subjects you may study include:

  • GA’s Digital Marketing Framework and the “Funnel”
  • Customer Acquisition and Channels
  • Conversion and Retention Marketing
  • Measurement and Metrics

Why study withWhy Study With General Assembly

Build your skills in some of today’s most in-demand industries with a course from General Assembly. They’ve got short courses in Digital Marketing, Data Analysis, Web Development, Programming and more, to give you the knowledge, confidence and competitive-edge to be ahead of your game and meet industry demands.

GA is equipped with a world-class team of subject matter experts, instructional designers and education product managers who continuously refresh content to ensure relevancy, so you know you’ll be at the top of your game with a General Assembly qualification!

General Assembly is all about equipping you with the right knowledge, tools and confidence to pursue a career you love.

General Assembly cares about your future and wants to help drive your career forward, which is why they developed an Immersive program to help you grow the right tools and strategies when it comes time to head into the workforce.

Where will it lead meWhere Will It Lead Me?

Upon successful completion of this Digital Marketing Circuit course from General Assembly, you'll be equipped to:

  • Set objectives and plan a digital marketing campaign. Understand how the concept of a funnel has evolved and what parts of it are most relevant for you.
  • Use various channels - paid, search, content, social and more - to acquire customers.
  • Generate leads, optimize landing pages and run email campaigns to convert and retain your customers.
  • Set KPIs, tracking metrics and analyzing data can help you understand and improve your campaigns.
  • Complete a digital marketing campaign brief that will prepare you for planning, running, executing, and measuring a real campaign.

How much will it costHow Much Will It Cost?

The price of the course is $750 USD. Most students choose to pursue a 3-part payment plan with a deposit of $250 USD and then 2 additional installments of $250 USD. We are more than happy to set up a customized plan for you based on your individual needs.

Pre-requisitesWhat You'll Need To Get In

There are no prerequisites for this course.

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