AI and Emerging Technologies for Strategic Marketing

RMIT Online
  • Awarded by
    RMIT Online
  • Qualification
    Short Course
  • Study Mode
  • Course Cost
  • Duration
    6 weeks (5-8 hours per week)
  • Payment Option
    Upfront payment
  • Duration
    6 weeks (5-8 hours per week)
  • Start Date
    5 November 2018
  • Location

overviewCourse Overview

Today, only 15% of businesses are using Artificial Intelligence, but 31% have put it on their agenda in the next 12 months (Adobe). AI is one of the most significant shifts impacting the marketing landscape, and it has the potential to change business forever.  Experts predict chat bot usage will jump 25% by the year 2020, and that’s really just the tip of the iceberg. But what can AI actually do for marketers? And how can you leverage it without in-depth technical knowledge?

AI and Emerging Technologies For Strategic Marketing from RMIT Online can get you up-to-speed with voice search, ad-tech, micro-location approaches and basic AI automation. We’ll take a targeted look at the benefits of marketing AI. And you won’t even need to learn code.

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What you'll learnWhat You'll Learn

In this AI and Emerging Technologies For Strategic Marketing course, the subjects you may study include:

Understand relevant AI in marketing approaches

  • Introductions and examples of AI in marketing
  • Chatbots
  • AI in marketing and advertising

Voice marketing

  • Voice and conversational search
  • Voice search tactics and strategy
  • Internet of Things

Evolution of digital marketing

  • Going hyperlocal
  • 'Martech' or 'Marketing Tech'
  • Understand your marketing stack

Marketing automation

  • Implementation
  • CRM strategy
  • Nurture campaigns

Embracing change

  • Cutting edge marketing approaches
  • Immersive tech
  • Social selling

Review and what's next

  • Review your pitch
  • Product roadmap and MVP
  • User Experience (UX)

Why study withWhy Study With RMIT Online

Recognised as being at the forefront of technology, design and enterprise, RMIT Online creates their courses together with experts in the field and are based on the latest industry trends.

Ranked as one of the top Australian universities, RMIT Online is all about offering a practical learning experience to help set graduates apart. Study a short course online and enjoy the same world-class education that’ll help excel your career.

From academic writing and study skills workshops to dedicated study advisors available to help you build your academic skills – RMIT Online is dedicated to offering their students the best tools and support services to help them get the best learning experience possible.

Where will it lead meWhere Will It Lead Me?

Upon successful completion of this AI and Emerging Technologies For Strategic Marketing course from RMIT Online participants will be able to:

  • Understand what AI can do for marketers
  • Design and test voice search marketing tactics
  • Learn how to execute marketing automation systems
  • Get up to speed with ad-tech and micro-location approaches
  • Communicate the benefits of AI to stakeholders
  • Leverage AI to create more effective marketing campaigns

How much will it costHow Much Will It Cost?

A$1,200 GST inc
We accept all major credit cards (Visa, Mastercard and Amex), or you can pay with your existing PayPal account.

Pre-requisitesWhat You'll Need To Get In

There are no prerequisites for this course.

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