Certificate in Marketing Basics Online Short Course

Provider Courses for Success
Course Outcome Certificate of Completion
Study Mode Online
Duration Approx. 6-8 hours
Start Date Anytime – start today!
Cost $199.00
  • What you'll learn


    Marketing has moved beyond TV and radio spots and billboards. In this short course from Courses for Success, you’ll learn how to incorporate the internet, and everything that comes with it, into your marketing strategy. This class teaches you the steps to building a proper marketing campaign, starting with knowing who your target audience is.

    You’ll also learn about different types of marketing from social networking sites such as Facebook to working with search engines. You’ll understand the differences and be able to choose the types of marketing that make the most sense for your brand, product and customers.

    This course will teach you how to set goals for your marketing campaigns, measure the successes and correct errors in your methods for more successful campaigns in the future.

    After purchasing this course, you will be provided with unlimited, lifetime access to its materials.

  • Ideal for


    Anyone who wants to further their brand, sell more products or offer marketing services to clients will find this video series helpful even if you're a beginner to marketing.

    You will need Adobe Acrobat Reader in order to access course materials.

  • Career Outcomes


    You'll be able to devise and implement effective marketing strategies, monitor your campaigns and adjust your methods in the most efficient method possible.

    Completion of this short course will see you awarded with a Courses for Success certificate of completion.

  • Course Content

    • Module one – Getting started
    • Module two – What is marketing?
    • Module three – Common marketing types (part 1)
    • Module four – Common marketing types (part 2)
    • Module five – The marketing mix
    • Module six – Communicating the right way
    • Module seven – Customer communications
    • Module eight – Marketing goals
    • Module nine – The marketing funnel
    • Module ten – Marketing mistakes (part 1)
    • Module eleven – Marketing mistakes (part 2)
    • Module twelve – Wrapping up
  • Payment Information


    Ready to get started straight away?

    Pay and enrol for this course through our quick and secure checkout system. MasterCard, Visa and PayPal accepted.

  • Why Courses for Success?

    Courses for Success

    Boasting one of the most extensive and diverse course lists on offer, Courses for Success have hundreds of online courses. With everything from accounting to art, wedding planning to web design, they are a great option for anyone with specific professional development needs or with a particular hobby to pursue – there really is a course to suit everyone.

    Courses for Success has developed its own online courses and utilises the latest technology to deliver them at affordable prices across ten countries. They have also partnered with some of Australia’s leading training providers to offer a range of accredited courses, with accessibility their main aim.

    As a student of Courses for Success, you’ll benefit from 24/7 access to your online course materials, enabling you to study whenever and wherever you want.

    You will also receive ongoing support from a tutor who is available to answer your questions and help keep you motivated as you may your way through the course material.