Discover how you can leverage technology and utilise data to drive results. In this course, you’ll explore digital marketing and learn the skills to use it confidently. You’ll cover the complete marketing mix and what’s relevant for both client side and agency.
The course addresses digital marketing foundations, digital marketing channels such as social media and paid search, and will improve your understanding of marketing compliance regulations.
At the end of each unit, there will be an assessment component, and at the completion of this course you will be required to complete a final online exam.
There are no formal entry requirements for this course, so anyone can apply!
However, this course is ideally suited to advertising and marketing professionals who may be employed as:
Upon successful completion of this course, you will receive an industry-recognised certificate in Digital Marketing from the Association for Data-driven Marketing & Advertising (ADMA).
You will learn to competently:
If you study this digital marketing course online, the units you will cover include:
Digital marketing foundations:
Digital marketing channels:
Digital marketing campaign planning and management:
Privacy and marketing compliance:
Additionally, you will be able to pick 5 modules of your choice.
The price of this course is:
Upfront credit card payment is required at the time of enrolment.
As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.
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