In the modern marketing world, content is king, so having a planned content strategy that communicates and engages consumers is vital to the success of a brand or business.
In this online certificate, you’ll learn to plan, create and implement a successful content strategy that effectively engages consumers. You’ll also delve into content creation – including copywriting and how to leverage social networks to engage consumers.
Assessments include in-module questions and activities as well as a final online exam.
There are no formal entry requirements for this course, so anyone can apply! However, this course is ideally suited to advertising and marketing professionals who may be employed as:
Upon successful completion of this course, you will receive an industry-recognised certificate in Content Marketing from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:
In this content marketing short course, the topics you will cover include:
Content marketing strategy:
Content for social networks:
Social media marketing essentials:
The price of this course is:
Upfront credit card payment is required at the time of enrolment.
As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.
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