Certificate in Trade Show Staff Training Online Short Course

Provider Courses for Success
Course Outcome Certificate of Completion
Study Mode Online
Duration 6-8 hours
Start Date Anytime – start today!
Cost $199.00
  • What you'll learn


    Businesses often use trade shows to market their products or services and connect with customers. As a business owner or manager, you need to place appropriate staff at the trade show and give them the skills needed to succeed. The Trade Show Staff Training online course gives you the tools you need to train your employees for success.

    Discuss how to prepare for the show, what is required of each employee, how to communicate with customers, determine successful leads and maintain a professional atmosphere.

    After purchasing this course, you will be provided with unlimited, lifetime access to its materials.

  • Ideal for


    Supervisors and staff who plan on using trade shows to improve business. Managers and owners who take this course will learn effective trade show marketing skills and pass this knowledge on to their employees.

    There are no formal entry requirements for this short course, however you will need Adobe Acrobat Reader in order to access course materials.

  • Career Outcomes


    If you complete this short online Trade Show Staff Training course you learn how to:

    • Prepare for a trade show
    • Maintain a professional atmosphere
    • Engage customers appropriately
    • Prepare staff for a trade show
    • Follow-up with your leads

    Completion of this short course will see you awarded with a Courses For Success certificate of completion.

  • Course Content


    Module one - getting started

    Module two - pre-show preparation

    • Prepare for physical issues
    • Developing a great elevator speech
    • Setting up a schedule
    • Connect with attendees

    Module three - booth characteristics and set-up (part 1)

    • Stand out
    • Create a booth manual / checklist
    • Technology
    • Scout a high-traffic area

    Module four - booth characteristics and set-up (part 2)

    • Signage
    • Match your brand
    • Private area
    • Focus on a message

    Module five - during the show (part 1)

    • Company objectives
    • Highlighting your product
    • Do something memorable
    • Social media

    Module six - during the show (part 2)

    • Classic dos and don'ts
    • Gamification
    • Walk the floor
    • Keep the distractions away

    Module seven - qualifying visitors

    • Know the answer
    • Engage with qualifying questions
    • Body language
    • Listening skills

    Module eight - engaging the right people

    • Prospects
    • Time wasters (catch and release)
    • Press
    • Competitors

    Module nine - the rules of engagement (part 1)

    • Start with an open-ended question
    • Record all prospect information
    • Be specific with your message
    • Get a commitment

    Module ten - rules of engagement (part 2)

    • Having a welcoming environment
    • The dos and don'ts of business cards
    • Observational skills
    • When not in the booth

    Module eleven - after the show

    • Review information and rank your leads
    • Follow up with your leads
    • Send information promptly

    Module twelve - wrapping up

    Words from the wise:

    • Debbi Fields – ‘The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it.’
    • Anita Roddick – ‘Nobody talks about entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking. Running that first shop taught me business is not financial science; it's about trading: buying and selling.’
    • David Rockefeller – ‘Success in business requires training and discipline and hard work. But if you're not frightened by these things, the opportunities are just as great today as they ever were.’
    • Guy Kawasaki – ‘The best reason to start an organisation is to make meaning – create a product or service to make the world a better place.’
    • Michael Gerber – ‘The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities.’
  • Payment Information


    Ready to get started straight away?

    Pay and enrol for this course through our quick and secure checkout system. MasterCard, Visa and PayPal accepted.

  • Why Courses for Success?

    Courses for Success

    Boasting one of the most extensive and diverse course lists on offer, Courses for Success have hundreds of online courses. With everything from accounting to art, wedding planning to web design, they are a great option for anyone with specific professional development needs or with a particular hobby to pursue – there really is a course to suit everyone.

    Courses for Success has developed its own online courses and utilises the latest technology to deliver them at affordable prices across ten countries. They have also partnered with some of Australia’s leading training providers to offer a range of accredited courses, with accessibility their main aim.

    As a student of Courses for Success, you’ll benefit from 24/7 access to your online course materials, enabling you to study whenever and wherever you want.

    You will also receive ongoing support from a tutor who is available to answer your questions and help keep you motivated as you may your way through the course material.